This isn’t the first time an EV’s “smart” systems turned deadly after a collision, but the SU7’s disastrous safety flaws — just weeks after its launch — have reignited a furious debate: Can we trust “disruptor” brands with lives?
Retail: In May 2025, China’s passenger vehicle retail sales reached 1.932 million units, up 13.3% YoY and 10.1% MoM. Cumulative retail sales from January to May totaled 8.811 million units, a 9.1% YoY increase.
The auto industry faces its iPhone moment – function converges, design originality fades. Xiaomi’s gamble highlights the tension: when does “smart iteration” cross into creative bankruptcy?
This quiet revolution in vehicle customization represents a fundamental shift in China’s automotive landscape, where personalization has evolved from an underground hobby to a legitimate industry projected to reach RMB 160 billion (USD 22.3 billion) by 2025, according to the 2023 China Automotive Customization and Modification Industry White Paper.
Retail: In May 2025, China’s passenger vehicle retail sales reached 1.932 million units, up 13.3% YoY and 10.1% MoM. Cumulative retail sales from January to May totaled 8.811 million units, a 9.1% YoY increase.
Retail: In May 2025, China’s passenger vehicle retail sales reached 1.932 million units, up 13.3% YoY and 10.1% MoM. Cumulative retail sales from January to May totaled 8.811 million units, a 9.1% YoY increase.
![[POLICY WATCH] CHINA’S 2025 CAR SCRAPPAGE SCHEME: HOW NEVS ARE RESHAPING THE MARKET](http://www.zingevs.com/wp-content/uploads/2025/07/388ec94d-e2cc-4894-97e0-48762c7e4d1d-1024x615.jpg)
![[ETNC REPORT] EUROPE’S STRATEGIC DILEMMA: STUCK BETWEEN UNCLE SAM & THE PANDA](http://www.zingevs.com/wp-content/uploads/2025/07/DM_20250626225244_001-1024x683.jpg)
![[CONSUMER INSIGHTS] WHAT SHOULD CHINA LUX. NEVS LOOK LIKE?](http://www.zingevs.com/wp-content/uploads/2025/07/DM_20250705201845_001-1024x514.jpeg)
