“China’s auto market surged in March 2025, with NEVs hitting 51% retail penetration as domestic brands dominated, while easing price wars and export pressures shaped a stabilizing yet competitive landscape.”
The car refrigerator, once a niche accessory for premium vehicles, is rapidly gaining traction in China, driven by changing consumer behaviors, the rise of outdoor recreation, and the booming NEV market.
As Toyota China engineers now draft the playbook, the auto giant shows how legacy automakers can outmaneuver startups at their own game. The next test? Whether Detroit and Wolfsburg are watching, and learning.
The car refrigerator, once a niche accessory for premium vehicles, is rapidly gaining traction in China, driven by changing consumer behaviors, the rise of outdoor recreation, and the booming NEV market.
The auto industry faces its iPhone moment – function converges, design originality fades. Xiaomi’s gamble highlights the tension: when does “smart iteration” cross into creative bankruptcy?
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